The Team

Inner Truth was created by two social entrepreneurs dedicated to inspiring people to realise their full potential.

The Team


David Newell


David is a conscious entrepreneur dedicated to the elevation of self-reflection and soul work. He believes deeply in the power of self-inquiry as the path to living a beautiful, purposeful life.

After starting life in investment banking, he left to pursue an ever-deepening journey into what it means to be human. His quest for knowledge took him from the Amazon to the Far East and back again, in search of what it means to be truly alive.

His studies, travels and experiences led him to conclude that people today can thrive if they look to their inner wisdom for answers. He launched Inner Truth as a pioneering platform to help a generation of people start this process of self-discovery.


Samantha Moyo

Creative Director

Samantha is a social entrepreneur who specialises in community building, innovation and culture change.

She founded and sold Morning Gloryville, a movement that pioneered the sober morning dance industry and grew their community to 190k within the first 18 months.

Sam’s work has appeared in over 3,000 press features worldwide reaching 3.8 billion people.

Sam and her pioneering agency Tamuka, helped co-create Inner Truth’s narrative, creative direction and community strategy.

A passionate movement-builder, Sam is now on a mission to help other conscious brands, social movements and soulful artists get their stories seen and heard!

Stay In Touch

Sign up for inspiration + expert tips + spontaneous giveaways