Unleash Your Superpowers With The Alter-Ego Effect

with Todd Herman


Our Guest


Todd Herman

Author + Performance Advisor + Entrepreneur

Todd Herman is an author, performance advisor, and entrepreneur.

For 22 years, his training company, Herman Performance Systems, has focused on helping achievers and ambitious people in sport & business, achieve wildly outrageous goals while enjoying the process.

His company has a suite of programs serving Olympic athletes, Entrepreneurs, and Leaders, and is the author of, ‘The Alter Ego Effect: The Power of Secret Identities to Transform Your Life’, and creator of the 90 Day Year a performance system designed to create remarkable results for business owners, fast. Which has won the ‘Global Leadership & Skill Development Program of the Year’—twice.

The Talk

Does the power of imagination hold the key to achieving peak performance?

According to entrepreneur, author, and elite performance advisor Todd Herman, the answer is resoundingly yes.

For over 20 years, Todd has advised some of the best athletes, entrepreneurs and business leaders in the world on how to get the most out of themselves.

The answer? Adopting an alter-ego. Whether it’s Superman, Batman, Wonderman, or any other inspirational avatar, using these imaginary icons at the right time can transform your thoughts, beliefs and behaviours in every area of your life.

Now published in his new book The Alter-Ego Efffect, in this episode we talk all about the science and the psychology of finding your inner superhero and what you can do to bring this tool for transformation alive in your life.

In this episode you’ll discover:

  • What an alter-ego is and how it helps transform the mind
  • How elite athletes and entrepreneurs utilise the alter-ego effect
  • How to create your own alter-ego
  • Common challenges with its use
  • Why so many people don’t do it
  • Why + how archetypes supercharge the mind
  • How you can start to deploy it today


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